Frequently asked questions

What is dpi?

Dots per Inch (dpi) is a term used to represent the resolution of a file when printed at a certain size.
As a general rule, the higher the resolution, the higher the quality of print output.

What is the minimum dpi I can supply?

We request that files are supplied at 240 dpi minimum at print size.

What is the maximum recommended dpi?

As a general rule, files should not exceed 300 dpi at print size.
Files larger than 300 dpi have an increased memory size yet with no noticeable improvement in printed resolution.

Should I supply RGB or CMYK?

RGB is our preferred file format. Our Epson 11 colour Ultrachrome™ digital print system is able to print much closer to the RGB colours you see on screen than the standard CMYK. The enhanced colour range means that even the most vibrant pigments can be reproduced. If you convert your file to CMYK you limit the range of colour our digital print system has to offer.

What is Absolute and General Colour Correction?

Absolute Color Correction is required for identical color rendering. To attain “perfect” colour reproduction in the giclée process, we must print a proof of the artwork, evaluate colours; tweak and adjust selective colors and then reprint until the color values approximate a visual equality. These colour issues can be resolved with time spent using expert-level Photoshop techniques.
General Color Correction is much easier and consequentially less expensive. This method for many giclée projects is all that is necessary. For some artists, this process can serve as an enhancement to the original, and the enhanced giclée colours create a more marketable print.

How do I calibrate to your printer?

You don't calibrate directly to our printer. You calibrate your monitor to a standard and neutral state. We recommend all clients perform hardware monitor calibration. This is a relatively straightforward and simple procedure. We recommend Colorvision Spyder Pro or Gretag MacBeth Eye One Display. We also offer colour consultancy services.

What is 'colour gamut'?

'Colour gamut' denotes the range of colours that are present in a specified working space. RGB and CMYK have a different working space and range of colours. Neither of these colour ranges reproduce all the colours seen by the human eye. The term 'out of gamut' relates to a range of RGB colours that cannot be reproduced on a CMYK printer. Most imaging software, for example Adobe Photoshop, deal by default with RGB which contains a different range of colours than CMYK. Therefore it is important that you have checked that any colour conversion retains its original appearance.

What is the best way to create a black and white print?

There are several ways in Photoshop to create black and white. While the different ways can create different levels of contrast, the end result is still a file without any colour information. It is important to make sure even black and whites are setup as RGB files, not greyscale, with assigned profile Adobe RGB (1998) to preserve your colour settings when printing.